1912 Pearl Bauer, Contestant Number 60, Lich's Piano Contest
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A portrait of Pearl Bauer (Pearl B. Nuss, 1900-1998), a contestant in Lich's Piano Contest.
The "Lich's Piano" mentioned in the historical contests belonged to Robert Lich, who owned the Lich Drug Store (also known as Lich Drug Co.) in Sutton, Nebraska. In the early 1900s, it was highly common for local drugstores to act as authorized dealers for large luxury items like pianos, phonographs, and jewelry. Around 1912, Robert Lich's store ran a promotional popularity contest (the "Lich Piano Contest") where local community members could vote for contestants like Pearl Bauer to win or earn credits toward a piano. Robert Lich and his family later moved from Nebraska to Fresno, California, where he continued his career as a druggist. |
