Val Veeta: nude woman on giant box of Velveeta cheese

Front:
1 LB. NET WT. VELVEETA KRAFT PASTEURIZED PROCESS CHEESE SPREAD

Back:
© Mel Ramos 1965 / 'Val Veeta', oil on canvas / Coll. Louis K. Meisel Gallery, New York / Reproduction prohibited ART UNLIMITED A M S T E R D A M POSTB US 1 7 6 0 0 0 0 B T AMSTERDAM TEL: 0 2 0 - 8 5 10 A 3287