Dear Madam: We call your attention to several of numerous reasons why you should use Rumford "The Wholesome" Baking Powder in preference to all others. Made of the genuine Horsford's Acid Phosphate it makes lighter, more nutritious and more easily digested breads and cakes. It is strictly pure, containing no alum or other objectionable ingredient. It is more economical because of its greater efficiency and reasonable price. The best of the high grade powders. Yours respectfully, Rumford.