El Rancho Motel, Roswell, NM

Front:
EL RANCHO EL RANCHO NOVEL OFFS COFFEE EL RANCHO ROSWELL On U. S. Highways 70 and 285 ROSWELL, NEW MEXICO ROSWELL'S LARGEST Coffee Shop Cocktail Lounge

Back:
EL RANCHO ROSWELL Roswell's Largest Motel Coffee Shop Telephone in Every Room Cocktail Lounge Air Cooled Central Heating 2100 North Main St. Phone 3100 Every Room with Bath On U. S. Highways 70 and 285 ROSWELL, NEW MEXICO AAD-108 ALFRED MC GARR ADV. SER., P. O. BOX 646, ALBUQUERQUE. N. M. 83183 Photography by Rodden, Roswell, N. M.