Brilliant new resort playground. Gay, colorful and charming . . . offering a rich variety of vacation pleasures in a country-club atmosphere. THE INN faces the ocean and a superb beach. Luxurious accommodations, tempting food. Freshwater pool and beach sports, tennis, fishing, hunting, riding, archery. American plan with moderate prices. Sporty Ponte Vedra Links has thrice been chosen for sectional qualifying rounds for the U. S. Open. The 1938 Southern Amateur Championship will be played here. Two putting courses and a nine hole pitch-and-putt course.