Jefferson Hotel, Ferris Park Plaza

Front:
2006032 DRINK Dr Peppen GOOD FOR LIFE 1111 THE LARGEST NEON ILLUMINATED SIGN IN THE SOUTH II] DA JEFFERSON HOTEL 111 THE JEFFERSON !!! ⠀⠀⠀⠀⠀ FERRIS PARK PLAZA II E IL BROWN SHOP CO TT - [ ⠀ ⠀ ⠀⠀⠀ DALLAS, TEXAS OA3658

Back:
SHE SOUTH'S LARGEST NEON SIGN- shown atop Jefferson Hotel-photo on opposite side; constructed by Texlite Electric Sign Co., Inc., Dallas. Length 82 ft., height 34 ft., height of letters 16 ft. and 10 ft.; contains 650 ft. of 18 Mm. Neon tubing. Sign can be seen for many miles and easily read at 1½ miles. It is one of the largest illuminated signs in the entire United States. STELLMACHER & CLARK, INC., PRINTERS, DALLAS 2,00 4781 HERE