Palm Spring's new multi-million dollar hotel which is the largest and finest resort Hotel in the desert area. This deluxe hotel has been designed to care for the visitors every need and comfort while the Olympic Pool and the 9 hole golf course will add to your vacationing pleasure. This California Oasis is the setting for America's most glamorous yet casual men's and boy's fashion presentation for spring. The magic flight of fashion. . . the market week is October 15th to 19th. . . make your reservations early . . . Don't "Wish you were here."