You can tell a Rockford every time by it's name; It can tell you evry time by its superiority the Rockford watch will stand the test a Rockiford Watch is made the best. The best Jewelers sell it. We are Engaged at the present time in perfecting our plans for the largest Fall and Holiday business we have ever experienced. We fully expect to have it, too. We are mentioning it thus early, so that you will be prepared for and be looking for the large display of Holiday goods we will show later. Included in this stock will be a line of the incomparable Rockford Watches, which we know to be the equal of any watches made. That is why we recommend the Rockford to our customers and friends. Buechner Jewelry Co. 1611 Ferguson St., Cheyenne, Wyo.