In the good old summer time At morning, noon or night When e'er you see a Rockford watch You know the time is right. It is made to tell the right time. Reputation is the one thing on which you must rely when you buy jewelry. We value our reputation far above the profit on any number of sales, and are frequently compelled to lose a sale, because we refuse to misrepresent our stock. We believe this pays us, and expect to continue to conduct our business so our reputation will be above quastion. We refer the few in this community who have not dealt with us to the many who have. Buechner Jewelry Co. 1611 Ferguson St., Cheyenne, Wyo.