Wrigley Sign, Times Square

Front:
REPSTHE TASTE IN TUNE 00 WRIGLEY'S SPEARMINT STEADIES THE NERVES SUNKIST OL2STATE AALACE MAYFAIR

Back:
6A-H442 WRIGLEY SIGN, TIMES SQUARE, NEW YORK • The Wrigley's Spearmint Gum electric spectacular sign, largest of its kind in the world, extends a full block from 44th to 45th Street on the east side of Broadway, towers ten stories high, and represents a million dollar investment. The electrical current re- quired for this colossal animated display would serve a city of ten thousand. It contains 1,084 feet of neon tubing, almost 70 miles of insulated wire and 29,508 lamp receptacles. B-2